Tuesday, 18 May 2010

SWATCH AND ART...

For the last 2 months my life has been consumed by SWATCH.

I have been doing the film communication for the SWATCH AND ART collection: SWATCH has collaborated with 4 ARTISTS from across the world ... CASSETTE PLAYA, IVAN NAVARRO, MANISH ARORA AND ENKI BILAL ... I directed the documentaries on the artists, virals and all the event coverage.. it's been really fun  becoming obsessed with the brand and the artists... We all remember the 'POP SWATCH' so it is great that they are creating products that are relevant and that we can identify with.

The films will be going online over the next few weeks but here is a short viral from the Cassette Playa piece...




They did a massive launch party on the 8th May  at SHUNT under London bridge station, it was sick! There were a series of tunnels and each tunnel was a different world relating to the artists you can see in the photos and the video...

Ivan Navarro's watch

Interviewing Ivan, I think he liked my PALACE nails!
We had to edit on the go.. this is Alex, the most amazing editor and friend, the president of SWATCH.
In the cave!
Interactive Digital Art... This is called Body paint...
Cassette Playa's tunnel... 
DJ Sextex played some tunage...

Fog Screen....

Stevens, a band from Switzerland...

Ivan Navarro's tunnel.. 


The girls...
Sharma styled the staff sooo sick!!!

More soon... xxx