I shot this video of CASSETTE PLAYA'S London fashion week show. I am not a fan of fashion week, it's too chaotic for me!
I love Carri, not only is she one of my best friends, but she always comes with something fresh for her collections and will always inspires.
FASHION'S FIRST EVER LIVE AUGMENTED REALITY PERFORMANCE.
LONDON FASHION WEEK. SOMERSET HOUSE SUN 21 FEB 2010
'Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality'